HouseWorks Home Care

Director of Marketing

Office Staff – Marketing - Woburn, MA - Full Time

💼 Full-Time | Monday–Friday | Hybrid (3-4 days/week in Woburn, MA)

About HouseWorks:
Fueled by a real understanding of today’s challenges, HouseWorks is committed to a fundamental re-imagining of what it means to age. With over 20 years of operating experience, we have built a replicable service prototype, developed profitable, long-standing referral relationships, and created an innovative brand that positions us to serve the future customer. HouseWorks has grown to be one of the largest single-site private home care companies in the country and is dedicated to improving the health and well-being of its employees and the people it serves. 
We are embarking on an exciting new growth chapter that focuses on client service excellence, caregiver engagement, technological innovation, and growth in new markets.

Job Summary
The Director of Marketing is responsible for leading and executing the marketing strategy across HouseWorks and family of companies. This role blends strategic planning with hands-on execution, overseeing brand management, digital marketing, content development, CRM administration, and performance analytics. The Director of Marketing will partner closely with senior leadership, private pay operations, and sales teams to drive brand awareness, customer acquisition, caregiver recruitment, and measurable ROI across all marketing investments.

This role requires a strong people leader with deep HubSpot CRM expertise, a data driven mindset, and the ability to manage multiple priorities in a fast paced, multi brand environment.

Job Responsibilities

Brand Content & Strategy

  • Own and oversee brand strategy for HouseWorks and all affiliated brands, ensuring consistency in messaging, voice, and visual identity
  • Lead the long-term development of thoughtful, high quality content marketing strategies that support customer growth and talent acquisition
  • Drive the creative development of marketing content including digital ads, brochures, presentations, video scripts, email campaigns, and promotional materials
  • Oversee social media strategy and content across all brands and platforms
Website & Digital Presence
  • Provide oversight of all brand websites, including content updates, user experience, SEO optimization, and consent management platforms
  • Supervise SEO and SEM strategy to improve organic visibility, lead generation, and conversion performance
  • Direct and manage all digital marketing initiatives with a focus on efficient spend, strong ROI, and consistent performance
  • Analyze marketing performance data across channels and prepare regular reports to inform strategy and investment decisions
  • Build and manage marketing budgets, media spend plans, and forecasts with a disciplined, data driven approach
Private Pay Marketing Support
  • Partner with private pay leadership and local sales teams to develop marketing materials that support customer acquisition and referral growth
  • Create and manage sales enablement tools including presentations, one pagers, collateral, and branded SWAG items
  • Ensure marketing materials align with local market needs while maintaining brand consistency
CRM & Marketing Operations
  • Serve as the primary owner of HubSpot CRM across all HouseWorks brands
  • Oversee configuration, data integrity, workflows, reporting, and ongoing optimization of all HubSpot instances
  • Partner with sales and intake teams to ensure strong alignment between marketing efforts, lead management, and conversion outcomes
Leadership & Collaboration
  • Lead, mentor, and develop marketing team members while managing external vendors and agencies as appropriate
  • Collaborate with the Chief of Staff on press releases and communication efforts related to acquisitions and corporate initiatives
  • Support internal and external stakeholder communications as they relate to brand positioning and growth initiatives
  • Supports other projects and duties as assigned
Job Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. HouseWorks will consider request for reasonable accommodations to enable individuals with disabilities to perform the essential functions.
  • Bachelor’s degree in Marketing, Business, Healthcare, Strategy, or related field required; MBA or advanced degree preferred
  • 7–10 years of progressive experience in marketing, with demonstrated success in digital and content driven environments
  • Experience in healthcare, home care, or service-based organizations is highly preferred
  • Proven experience managing and developing employees and leading cross functional initiatives
  • Strong background in digital marketing, email marketing, SEO, SEM, and influencer or content-based campaigns
  • Demonstrated ability to develop marketing plans, manage media spend, and drive measurable ROI
  • Experience managing marketing budgets and making sound, data driven investment decisions
  • Excellent critical thinking skills with the ability to evaluate competing priorities and deliver results in a fast-paced environment
  • Strong written and verbal communication skills with experience supporting executive level stakeholders
Work Environment
  • Full-time position based in Woburn, MA
  • On-Site 3-4 days a week / Remote 1-2
  • Some travel may be required
Physical Demands
  • Must remain in stationary position for long periods of time at desk or computer.
  • Requires occasional standing, sitting, walking; using hands to finger, handle, or feel objects, tools or controls; reaching with hands and arms; climbing stairs; hearing; talking.

Benefits:

  • 401k
  • Medical, Vision & Dental Insurance
  • PTO, Sick Time, Floating Holidays
Pay Range: The hiring range for this position is $125,000-$145,000/annually. Various factors will determine final compensation such as a candidate’s years of relevant work experience, skills, certifications, and location.

HWOS1000

HouseWorks is an Equal Opportunity Employer. We do not discriminate against race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability or genetic information.

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